Our News and Views

Why every marketing team in the travel industry needs a DAM

When it comes to travel marketing, images and videos are everything. After all, it is these typically flawless, breathtaking and never-ending images and videos that make clients and potential customers burst with aspiration and wanderlust, encouraging them to buy your product or service.

Given the worth of your digital assets, it is important that they are stored and managed with the appropriate system, in order to maximise their value and make your working life easier at the same time. Digital Asset Management (DAM) systems provide travel marketers with a variety of benefits.

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Asset Transformer - Master Image

Asset Transformer

We’re excited to announce our latest new feature, Asset Transformer.

Asset Transformer allows you to display product images (or other relevant content) on your websites, safe in the knowledge that they are delivered reliably and quickly via a CDN (Content Delivery Network). In addition, as you are able to specify the ideal crops for each image in advance, you can ensure that the best version of each asset is served to your audience, regardless of their device. Asset Transformer is an optional module available to Asset Bank customers who host with us and use our Professional or Enterprise editions.

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Drive international engagement with this 1 simple change to your DAM

Content Delivery Networks or “CDNs” are becoming increasingly popular as of late – and rightly so – because they’re a great way to improve the speed in which your applications and files can be accessed around the world. Whether we’re in the workplace or out and about, getting the information we need quickly and easily reduces stress as well as enabling faster workflows, so it’s well worth taking a look at how CDNs can help.

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