We are in the business of helping you to store and share your brand assets. But are you making the most of them on your website? And are you also following this approach through to your Asset Bank? In this blog we showcase a few of our clients who are getting it right.
Each of the Asset Banks listed below are publicly available, click on the images to have a further nose around.
All of the three clients we’re going to showcase use images exceptionally well but UNICEF has taken it one step further with the use of video on their home page (click on the image above to watch). UNICEF exists to help children in developing countries, or to summarise the text on their website ‘to give every child in danger a happy, healthy life’. Apart from ‘call to actions’ this is it for text, the rest of the screen is dominated by a short video showing happy children. This creates an instantaneous feeling of warmth to UNICEF. Only the cold-hearted could resist from exploring the website to find out more and hopefully donate.
So how does this carry through to the UNICEF Asset Bank?
Well, like on their website, they keep it simple. The home page is dominated by rotating images of the children they are supporting. It isn’t right for every client but UNICEF choose to make their Asset Bank available to the public, which will definitely encourage usage. UNICEF controls this by making a selection of assets widely available and then making it clear to staff that they will need to log in to see more. Admins can manage this easily by setting different user or group permissions.
Below the main hero panels UNICEF have continued to keep things simple; three main browse categories and then thumbnails of recent and most popular assets. As you expect the menu is limited to the essentials too; browse, advanced search, lightbox and contact us and importantly a guide to using the Asset Bank.
Royal Shakespeare Company
The Royal Shakespeare Company (RSC) is a theatre company that puts on productions of Shakespeare’s works across the globe. As with UNICEF the main asset on their home page is a video, but in this case you click on an image to play it, it doesn’t auto-play. Images are key to promoting each production and as your scroll down the home page you can see they dominate.
The RSC Image Library
Linked to the point above re the importance of images, the RSC call their Asset Bank the RSC Image Library. To make the world of Shakespeare and their productions widely accessible, anyone can access the image library and can freely download a large amount of low res images. Media, partners and staff are advised to login to view a wider selection of images. Advice is also given to those who wish to license high res images.
Below the main ‘hero’ space, which is used to rotate leading images, the RSC have 20 or so image categories for each of their productions. This number of browse categories doesn’t work for everyone but for the RSC it is perfect as it matches the number of productions they have. They know users will probably be searching for a particular production and this categorisation makes it easy for them to locate the assets they want to use. Below the browse categories, there is a thumbnail line for recently added assets, encouraging use of the latest images. The side menu is used mainly to advise on how to find and use images.
The world’s largest furniture retailer certainly knows how to use colour to engage customers. As with the other home page examples, text is minimal and images dominate. There is a simple top line menu and a floating search bar that follows you down the page.
And the IKEA image library?
Hopefully you can recognise the consistent approach used for their Asset Bank? There is a large main hero image which rotates for every visit, prominent search bar and ultra minimal side menu. There are only six top line browse categories which then break down to further subcategories when you click through. There’s also a thumbnail line for recently added assets and another for most downloaded, making it very easy to find the most popular images.
Assets are taking centre stage. In each of the home page examples above it is videos or images that dominate the space, and we all know why, because they are far more likely to engage users. And once engaged, together with simple UI and menu structure, users are far more likely to donate, buy furniture or a theatre ticket. Follow this logic through to the design of your Asset Bank and they will be far more likely to use your assets.