All posts by Annie Cross

Why every marketing team in the travel industry needs a DAM

When it comes to travel marketing, images and videos are everything. After all, it is these typically flawless, breathtaking and never-ending images and videos that make clients and potential customers burst with aspiration and wanderlust, encouraging them to buy your product or service.

Given the worth of your digital assets, it is important that they are stored and managed with the appropriate system, in order to maximise their value and make your working life easier at the same time. Digital Asset Management (DAM) systems provide travel marketers with a variety of benefits.

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