Case Studies

What types of files should you store in a Digital Asset Management system?

When first searching for a system to manage and share company files, it’s not always the case that people realise they need a Digital Asset Management system (DAM for short). They might be looking for an image library for example, or a document storage system.

But we often find that if companies need a system to manage one type of file, it’s more than likely they can benefit from using it for other types too.

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Why do Universities love Digital Asset Management?

We have long known that Universities are a core market for Digital Asset Management software.

At last count over 60 Universities across the globe use Asset Bank to manage their digital assets. Our clients include the Universities of Durham, Exeter and Newcastle in the UK and then further afield, Queen’s University in Canada, the University of Queensland in Australia, the National University of Singapore, and the Universities of St Thomas and Tennessee in the US.

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Digital Asset Management for Agencies

We’re delighted to announce our new Digital Asset Management software package for marketing agencies.

Like most agencies these days you are probably dealing with a huge range of different media including images, ads, logos, creative files, audio, and video. We call all these files Digital Assets. Asset Bank allows you to store all these assets in one place and easily share them with your clients, staff and other partners. You can even use Asset Bank to develop your creative work, quickly collating feedback from multiple clients in one central location, continuing to develop the asset until it is ready to be used and shared. In the Agency Asset Bank example below four clients are categorised, Salve, Hoxton, Arthur Lewis and Magniq.

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Why do travel companies need DAM software?

I was just putting the finishing touches to a case study for leading travel comparison search network, momondo, when it occurred to me that quite a few travel and tourism organisations are using Asset Bank; STA Travel, Jumeirah Hotels, Avis and Budget car hire, Manchester and Yorkshire Tourism, to name a few. So why do so many travel companies need Digital Asset Management (DAM) software then?

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