We have recently published two new Asset Bank case studies. Both of these clients have a global presence, the first is Santander, one of the world’s largest banks, and the second client’s name speaks for itself, Guinness World Records.
Our solution for Santander UK, called the Santander Creative Bank, performs three key functions;
- As regulatory archive system
- As a central artwork library for Santander’s marketers and agencies to update marketing materials
- As Santander’s brand asset and photography library
Guinness World Records also supplied us with a challenging brief (the best kind in our view). As well as wanting to centralise all their brand assets, the team wanted to find a more efficient means of collecting all the media involved in a world record breaking attempt including photos and videos. Read the case study to find out how Asset Bank helped them achieve this.